Social Networking

There's no way around it (for non-profits): social networking is here to stay

In 2020 the number of NGO’s in India applying for foreign donations will be half the number we have now. Why? Because the other half is still not – or never going to be – social networking. Using the ‘social web’ or ‘web 2.0′ as it is being called, is increasingly going to be critical in acquiring attention (and who doesn’t get it, doesn’t get it) from ‘important others’. And, lets be honest, this is all that matters for local NGOs who want to implement their social projects for the beneficiaries they serve in the villages and urban areas in India since many years. We have to rephrase the term ‘digital divide’ in ‘social divide’. Not necessary to insert the term ‘digital’ anymore, as the ‘real’ world and its ‘digital’ representation on the Internet are increasingly interwoven. Take public health services, tax payments, agricultural news, marketing and interpersonal communication. More and more people will either ‘also’ or ‘only’ use social networking as a communication tool.

In other words: whether we like it or not, we have to jump on the bandwagon called ‘Social Networking’, get down to the specs as how to use it in our particular (hyperlocal) community.

Here’s a few leads to get yourself started: Social by Social – a Guide to Social Network, How to manage a Facebook group? & How Non-Profits Can Use Social Media

Go ahead!

Camille

AMAIDI Volunteering in India

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Filed under: article, charity, information, social networking, Uncategorized, AMAIDI Volunteering in India, communication, Facebook, hyperlocal, social media, social networking, social technologies, Twitter, volunteering in India